How Susan McGalla Has Set the Pace for Women Leardeship

Susan McGalla is an executive consultant and a businesswoman. She is the former president of American Eagle Outfitters. Susan is a believer in gender equality, and she has helped many women rise into senior positions in organizations. She has held women motivational talks at the Carnegie Mellon University Speaker Series of CEOs and Women and Girl’s Foundation of Pittsburgh.

Susan’s career began in 1986 when she joined Joseph Horne Company. She served in several administrative and marketing positions in the company until 1994 when she left for American Eagle Outfitters. McGalla joined American Eagle Outfitters at a time when all executives were men. However, this did not stop her from working her way up in the company’s ranks. She started as a divisional merchandise buyer before holding several managerial positions and eventually serving as the President of the Company.

In 2009, Susan left American Eagle and ventured into private consultancy for financial investment and retail industries. She became the CEO of Wet Seal in the same year and served for two years before leaving to establish P3 Executive Consulting where she offers consultancy in marketing, operational efficiencies, branding and talent management. Currently, she is the VP of Business Strategy and Creative Development at Pittsburgh Steelers. This is another industry dominated by men, but she has not been intimidated into succeeding.

There are several Women networks and initiatives allow women to share ideas and provide women leaders with support. These groups also offer women with platforms for strategizing making plans for their businesses. They have also played a great role in providing platforms for women to connect and empower each other.

Susan is a role model to many women who desire to succeed in business. She has held several senior positions and succeeded. McGalla has previously been a director of the Allegheny Conference on Community Development and a trustee of the University of Pittsburgh. Susan serves in the BOD of HFF Incorporation, a company that offers commercial real estate services and also in the Magee Womens’ Hospital Research Institute and Foundation. She holds a degree in Business and Marketing from Mount Union College.


The Importance of Personal Cyber Security

We are in the dawn of technology, and in this day and age we rely on systems to store all of our data and personal information. Individuals do this, and so do businesses and major companies. Computer hackers see this as an opportunity to hack into these systems and steal personal information from clientele who trust the companies with their identities.


With personal cyber security, this information can be protected. Online information is always at risk, and internet hackers are finding new ways to gain access to the information which businesses store. Companies are aware of the increasing threat that is present with their online information, and are taking the proper steps in order to prevent it by utilizing personal cyber security. This provides a firewall which is able to ward off malicious viruses and hackers, and protects the important information that their clients and employees trust them with.


Rubica is a company that provides this type of security for people in need of it. It works silently in the background on your network, protecting the information without you having to lift a finger. In case of an emergency that may need your attention, it will alert you of the threat and help you correct the situation.

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Tips for Getting Famous on the Internet Using Comedy

If you think you’re a pretty funny person with a lot of interesting and fun ideas, you might want to consider setting up your own video channel and getting noticed by the world. One thing you need to realize is that internet fame does not come overnight. You shouldn’t expect to create a video and get a million views in just a few hours. Oftentimes, it takes months or even years to grow your following and earn the title of internet star. One of the best trends to get involved in is funny internet videos. People love watching funny videos because it gives them a way to get away from the seriousness of the world, and if you feel you’re able to deliver in terms of comedy, it might be time to start creating your own videos.


The first step to getting famous on the internet for your funny videos is to have a great idea that you feel other people will find hysterical. The idea needs to be different and totally unique so that people are more apt to visit your videos to watch them than anyone else with the same concept. You are also going to need to have your own video channel, which can be free depending on what site you’re choosing to use. You can update the channel as often as you’d like with brand new videos people can watch, like and comment on.


A good marketing technique when trying to get yourself known is to comment on other videos and ask people to go to your channel to watch your own. This can be done on videos that are similar to your own in nature, allowing people with the same tastes to find and watch the videos that you have published on the internet. It is often free and easy for you to make online videos and have them published in a matter of just a few minutes, so it just takes an idea and the willingness to get started.


NBA Finals Meets Memes

In the 2017 NBA Finals, the Golden State Warriors clenched a victory over the Cleveland Cavaliers. After the finals, the internet exploded to celebrate the event. Memes began popping up all over social media sites and applications. Some referred to the Star Wars trilogy, Jeopardy, and photoshopped faces. While some of these were entertaining for the Warriors, others were devastating for the Cavaliers. There was talk about players’ careers being over and trips back to the bench for underperforming athletes. In comparison to previous NBA Finals, Twitter hosted an unusually large amount of memes. Coaches, players, and fans all traded banter that made history. On the trending bar, five out of the ten slots were dedicated to basketball memes. These hashtags resonated across the globe, and for hours after the finals concluded, the internet discussed the games. Photos of tears and joy made their way from platform to platform and were edited as more people saw them. The end result was an assortment of memes that made more or less sense depending on your knowledge as an NBA fan.


This sort of response to sporting events is becoming increasingly common. Before a few years ago, memes were reserved for online videos or pictures. Today, they are applicable in real life scenarios. Television stations and news networks are incorporating memes into their broadcasts, and judging by the public’s reception, this trend will continue. In particular, the NBA is well known for a slew of memes that pop up every season. Some experts believe that the fast paced nature and the connection between players and fans leads to this phenomenon. Observers are able to voice their opinions through lighthearted memes. In addition, memes are easily shared between friends, which means that a group of fans can share a laugh over the internet.


Nabors Industries Ltd CEO, Anthony Petrello

Anthony G. Petrello, also known as Tony, is the CEO, Chairman of the Board, and President of Nabors Industries Ltd. Mr. Petrello graduated from Harvard University accepting a J.D. Degree. He also graduated from Yale University accepting a Bachelors and Masters degree in Mathematics. He began his profession in 1979 by joining Baker and Mackenzie, a law firm in New York City. Tony was known as the Managing Partner for the firm from 1986-1991. Tony Petrello joined Nabors Industries in 1991, as the role of Chief Operating Officer (CEO), and one year later became President of the company. He provides planning and direction in order to keep the company striving in a competitive environment. Petrello has compensated what some would call millions of dollars. As of 2015, he has compensated over $27,500,000, of which $1.5 million was salary and $7.7 million was bonus income.

Nabors Industries assures that things move right along in a great direction. They always are on their toes to keep everyone as happy as possible with little complaints. Mr. Lloyd Grove remembers Petrello as his “18-year-old college roommate math whiz.” Grove states he came across a “highest paid” list, and the number 1 spot seemed oh-so familiar to him. As Grove browses through different websites, he comes to the realization that the number 1 spot was indeed his college roommate, Petrello! Questioning himself, “where did I go wrong?”, he gets an email from Petrello with wise words of wisdom, “.. being smart or being lucky, lucky is better.” Anthony’s daughter, who was born at 24 weeks, was diagnosed with PVL, which could be from lack of blood or oxygen to the brain. As a result of PVL, she developed Cerebal Palsy. Petrello and his wife, Cynthia have donated more than $7 million dollars to help patients at the Texas Children’s hospital, as well as helping researchers at Dan Duncan Neurological Research Institute find answers to diagnosis with no cures.

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Dogs Appear to be Overtaking Cats on Funny Viral Internet Trends

The Internet is flooded with all kind of information, which is conveyed through pictures, articles and videos. As such, it attracts an enormous crowd of users from all over the world. The Intent never runs short of funny viral trends that continuously keep Internet users connected and engaged. In recent years, pets such as cats have emerged as leading characters in funny viral videos on the Internet. However, according to an article on BBC, the trend had gradually been overtaken by the love for dogs.


Previously, the charming cynicism of various cats such as Grumpy Cat dominated the Internet. Most Internet users now are shifting their attention from cat content towards the unwavering and conditional love of dogs. Here are some clues that support this theory.


What is Trending


Reddit’s r/aww subreddit, a section of Reddit that comprises of cuddly things, features three top posts that are all about dogs. Dave Lee, the BBC reporter of the article, consulted Socialbakers, a company that monitors social media platforms for statistics and trends relating to popular things. The data from Socialbakers helped to prove Dave’s observation.


According to the data, Boo, a dog, is the most popular animal on Facebook. He has over 17.5 million likes on Facebook, which doubles that of Grumpy Cat. Although the top celebrity animal on Instagram is a cat, dogs hold all the other positions from second to fourth place. Also, according to Google searches dogs reign supreme. In fact, on January 3, 2016, the term cute dogs surpassed funny cats.


New Language on the Internet


New vocabulary about dogs has emerged on the Internet. Dogs are referred to as doggos while puppies are called puppers. Although not all puppers qualify to be dogs, all doggos are puppers or woofers. A blep is the act of a dog sticking its tongue out. Those interested in joining and learning the new language or doggo culture can do so via Facebook’s Cool Dog Group. The group boasts of fluent doggo language.


Matt Nelson, a popular Internet dog rater, is the individual spearheading the new movement of dogs taking over the Internet. He manages the WeRate Dogs account on Twitter. People submit their dogs for rating purposes whereby Nelson takes into consideration the merits of each dog before providing a score out of 10.


The Impact of Memes on Politics

Memes are funny viral internet trends that have surfaced on social media sites. While they are commonly used for fun between friends, they also have larger implications that were evident during the United Kingdom’s general election. Memes about the politicians of both parties popped up on Facebook, Twitter, and Instagram during the weeks before voting. They swayed some votes with particularly entertaining content and jokes. One voter from Glasgow reported, “some memes were really impactful…although they were just meant for humor, they really hit home on some of these issues.” The most successful memes included animations and caricatures of the candidates. As with any good meme, the text on the bottom referred to social issues or traits of the candidates. While it is not known whether the candidates themselves saw any memes, their staff certainly did. Both parties declined to further comment on the phenomenon.


Most experts agree that memes are not a form of corruption in any manner. They are free forms of expression on social media, and because they reach such a large audience, their effects are felt around the world. However, there is a fine line between memes and fake news. It is easy for designers to alter memes to contain faulty information that could skew the outcome of an election. It is up to users to determine which memes are valid and which ones are sinister. In any case, memes are a relative newcomer to politics. A few decades ago, it would have been difficult to imagine a society where humorous cartoons have such large impacts on elections. Memes are the most common in the United Kingdom and America. In addition, certain sites are more susceptible to this medium than others. Overall, we should respect that memes and politics go in tandem, and when it comes to advertisement, they truly are powerful images.


Fabletics A Successful Blend of Reverse Showrooming, Personalized Offerings and Celebrity

By a business model that blends removing the high fixed costs that go with traditional showrooming, implementing a highly-personalized recommendation model to its customers and the most modernized styling in fitness attire, Kate Hudson’s Fabletics is creating high customer satisfaction and brand-loyalty. And, that’s returning huge sales in the process.


Fabletics makes use of customer membership to overcome one of the major challenges in their industry, faced by their competitors – showrooming. Realizing that purchase decisions can be part of an evolving decision-making process, their model is purchase location neutral.


The company makes use of a membership model involving the filling out of a preferences survey that is used by their computer systems to provide product recommendations to their customers.


Thirty – fifty percent of the customers that walk through the doors of Fabletics’ retail outlet are already members. Furthermore, 25 percent of new customers entering the storefront become members. When a customer tries on an outfit in its brick and mortar store, it gets added to the customer’s online shopping cart for future consideration as well.


Using the website interaction data that the company collects, Fabletics has been able to increase the accuracy of their inventory requirements and make forecasts about how their customers will respond to new product lines as well as to make changes and improvements to their existing clothing offerings.


Greg Throgmartin, the Fabletics General Manager attributes the company’s sales growth to more than $250 million in the 3 years that it has been in business to the company’s membership model.


Hudson’s commitment to Fabletics is best expressed by her active involvement in the business. She was instrumental in selecting the social media strategy, reviewing budgets, sales figures and with design selection – an activity that has helped the company stay current with the latest fashion trends. The company’s top rating score from the Better Business Bureau, a highly responsive customer service department and upgraded computer equipment, ensuring that the most popular clothing items are in stock are some of Hudson’s additional contributions to the firm.


About Fabletics


Co-founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson, Fabletics makes high-quality activewear accessible to the modern woman with a busy lifestyle.


The company’s highly successful model has resulted in an average 35 percent growth in annual sales. As a company strengthened by its competition, Fabletics built its business model in response to the challenges they faced entering a market dominated by online giants including

Why More People are Choosing to Watch Comedy Videos Online

We’re living in a time now when everything is incredibly serious. You can’t go online without hearing about a news story or watching a video full of violence and hatred. This is why more and more people are choosing to watch humor videos. Humor videos are great because they allow you to unwind and relax without the worry that you’re watching something so graphic. There are literally millions of different comedy videos on the internet, which makes it effortless to find the one that’s right for you.


If you use social media sites like Twitter and Facebook, you already know how easy it is to find videos by scrolling down your news feed. These videos can be on all different subjects, which is ideal for people of all different comedy types. Whether you like crude humor or dry humor, there is pretty much something for everyone on the internet. You will find that there are a number of people who are changing their settings on their social media pages to prevent themselves from seeing more serious videos. They only want to view videos that are considered comedy because of the fact that they want to enjoy the content as opposed to get annoyed or aggravated with it.


If you’re finding that you’re watching too many serious videos and they’re taking a toll on your happiness and well-being, it might be a good idea for you to set certain blocks and restrictions concerning the content that is found on your social media wall. This will prevent you from seeing videos that you don’t want to view, making it easier for you to come across humor videos that are considered viral trends. There has never been a better time for you to have a good laugh than now because of all the videos that are readily available just by looking onto your social media page and scrolling down the list of funny videos posted by other people online.


A Pen and a Pineapple Go Viral

Predicting what kind of articles or videos are going to go viral seems impossible. It’s easy to see how a cute kitten or baby trying lemons for the first time appeals to a large audience. Other times what does and doesn’t go viral seems arbitrary. It’s not based on the quality of the video or its contents. Take for example a video made by a Japanese comedian singing a song about a pen, pineapple, and apple.



He’s not doing anything outrageously funny and the words to the song are mostly nonsense. Yet, it has gotten over 80 million views. What is it about videos like this that appeal to so many people? The first is the shock value. In this particular video, it’s not gruesome shock or gasping out of fear, the shock comes from the fact that so many people are watching it. A grown man dressed in strange clothes singing a pointless song, the shock is in trying to find meaning in the man’s actions.



Another factor is the herd/mob mentality that takes over once the video starts to go viral. Once two people in the office start talking about a video it encourages others to view it as well. Even though the video itself is ridiculous, participating in the conversation surrounding it is part of belonging to the group. Together, coworkers, family members, or schoolmates, create an experience around the viral content even if it’s something they wouldn’t enjoy on their own.



Sometimes all it takes for a video or article to go viral is to be so confounding that people keep trying to understand why they find it amusing. Is it the man’s clothing, dancing, or song lyrics that make it hard to turn away? Not all content that goes viral is as pointless as a man singing about a pen, but the ones that are so silly at least give everyone something to laugh and talk about.