Fabletics and JustFab are widely considered to be “all-inclusive brands” based on their ability to effectively serve the emerging needs of various customers. JustFab recently grabbed the headlines when it launched its highly anticipated expansion line dubbed “Ready-To-Wear Collection”. The line is uniquely designed to dress women of all sizes courtesy of on-trend fashions coupled by flattering styles. More importantly, the collection incorporates various body sizes ranging from 24-34 & XS to 3X, which happen to be remarkable additions to the 16W-24W collection.
In retrospect, JustFab constantly pushes the boundaries by promoting innovation by working closely with its highly talented design team. Through this partnership, the company has successfully launched an “All Size” campaign which cuts across the diverse needs of customers. According to Adam Goldenberg, the company’s co-CEO, JustFab and Fabletics gained a strong footing by simply providing women with amazing fashion choices at reasonable prices. Fortunately, the brand’s strong presence signals a rise in market trends coupled by reliable customer feedback. Both JustFab and Fabletics are credited with bringing on-board Kate Hudson who undeniably played a critical role in taking the company to new heights.
According to Hudson, Fabletics unique ability to perfecting the art of developing durable exercise leggings signaled the development of the company into a force to reckon with. Since its inception, Fabletics sportswear not only caters for exercise purposes but also extends to leisure and casual activities.
JustFab’s Funding History
Under the insightful leadership and keen business acumen of its co-founders, JustFab is fortunate to have received several impressive donations from various sources. Each contribution played a critical role in the company unprecedented rise to stardom as follows:
- On August 29th, 2014, $85,000,000 was wired into JustFab’s account courtesy of donations from Shining Capital, Technology Crossover, Matrix Partners and Passport Opportunity Fund.
- On December 26th,2013, $15,000,000 was wired into the account from an undisclosed source.
- On November 30th, 2013: $76,000,000 was wired into JustFab’s account from sources including Technology Crossover Ventures, Matrix Partners, Intelligent Beauty and Rho Ventures.
- On September 26th, 2013: $76,000,000 was wired into JustFab’s account courtesy of contributions from Technology Crossover Ventures, Intelligent Beauty and Matrix Partners.
The Development of Intermix and Intelligent Beauty
Don Ressler and Adam Goldenberg recently formed Intelligent Beauty to serve a specific niche in the market. Intelligent Beauty currently serves as a profound business incubator that is on course to generating over $500 million in revenue. The company’s iconic products include DERMSTORE, an in-demand online skincare and cosmetics platform, and Intermix. The latter was later developed into Intelligent Beauty.