Luiz Carlos Trabuco Cappi: The Moving Force Behind The Success Of Bradesco

In the recent years, competition in Brazil’s private banking sector has increased exponentially, with the two leading banks being Bradesco and Itau Unibanco. Behind the success of Bradesco lies Luiz Carlos Trabuco Cappi, the bank’s current President, and CEO. He assumed the role in 2009 but had joined the entity in 1969, slowly rising through its ranks to become Bradesco’s top executive. Upon taking up Bradesco’s presidency, Luiz Carlos Trabuco Cappi implemented strategies that would improve the bank’s position of industry leadership.

He is native of Marilia, Sao Paulo; this is also the city where Bradesco was first established. Luiz Carlos Trabuco Cappi graduated from the University of Sao Paulo with a Bachelor’s degree in Philosophy. He then went on to the School of Sociology and Politics of Sao Paulo, where he attained a postgraduate degree in Sociopsychology. He began working with Bradesco as a clerk in 1969, and has operated in several strategic departments including marketing, insurance, and private pension.

Before he was selected for Bradesco’s top job, Luiz Carlos Trabuco Cappi served as the Executive Vice President for the bank’s insurance arm, Bradesco Seguros. Under his leadership, the insurer contributed approximately 30% of the bank’s total profit. The insurer’s total premiums also increased, making Bradesco Seguros the leading provider of insurance in Brazil. During this period, he was recognized twice as Insurance Personality of the Year.

As the head of Bradesco, Luiz Carlos Trabuco Cappi also bears significant influence in the economic and financial landscape of Brazil. This is because he has insight on economic and investment matters that are important to both political and business leaders. This also allows him to play a role in most of the major financial operations in Brazil.

His biggest strategy was not to focus not only on acquiring and maintaining market leadership but also on improving on their weaknesses, as well as building on their strengths. This was to be bolstered by the acquisition of smaller financial institutions and banks so as to expand its reach and serve more customers. Bradesco’s greatest accomplishment came about in 2015 when Luiz Carlos Trabuco Cappi led the purchase of HSBC Brazil in a transaction valued at $5.2 billion. It followed the acquisition of Spanish BBVA, BoaVista, and BMC during the reign of Marcio Cypriano.

Through this purchase, Bradesco has made significant steps in recovering most of its market share and gaining new ground. It puts Bradesco in a good position to overtake Itau Unibanco in terms of the number of account holders, branch network, and investment funds available. The transaction also narrowed the gap in loans granted, assets, and deposits between Bradesco and Itau Unibanco. Due to the role he played in the purchase, Luiz Carlos Trabuco Cappi was recognized by Dinheiro as the Entrepreneur of the Year in Finance in 2015.

Innovative Business Leadership

The achievements and gains made by Bradesco can be attributed to the unique style of leadership implemented by Luiz Carlos Trabuco Cappi. He created an enabling environment for employees at all levels to vocalize their thoughts, ideas, and strategies. By creating a corporate university, Luiz Carlos Trabuco Cappi allows members of Bradesco to learn new leadership techniques and promote autonomy in thinking. This allows the bank stimulate organic growth by enhancing its internal performance and operational efficiency.

The career of Luiz Carlos Trabuco Cappi is characterized by progressive growth and success in the financial services sector of Brazil. It also exemplifies Bradesco’s culture of nurturing leadership and business continuity. He is the bank’s fourth President after Marcio Cypriano, Lázaro Brandão, and Amador Aguiar, the bank’s founder. He is a persistent individual, whose expertise in Brazil’s private banking sector has been able to shake up and transform the industry.

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How Susan McGalla Has Set the Pace for Women Leardeship

Susan McGalla is an executive consultant and a businesswoman. She is the former president of American Eagle Outfitters. Susan is a believer in gender equality, and she has helped many women rise into senior positions in organizations. She has held women motivational talks at the Carnegie Mellon University Speaker Series of CEOs and Women and Girl’s Foundation of Pittsburgh.

Susan’s career began in 1986 when she joined Joseph Horne Company. She served in several administrative and marketing positions in the company until 1994 when she left for American Eagle Outfitters. McGalla joined American Eagle Outfitters at a time when all executives were men. However, this did not stop her from working her way up in the company’s ranks. She started as a divisional merchandise buyer before holding several managerial positions and eventually serving as the President of the Company.

In 2009, Susan left American Eagle and ventured into private consultancy for financial investment and retail industries. She became the CEO of Wet Seal in the same year and served for two years before leaving to establish P3 Executive Consulting where she offers consultancy in marketing, operational efficiencies, branding and talent management. Currently, she is the VP of Business Strategy and Creative Development at Pittsburgh Steelers. This is another industry dominated by men, but she has not been intimidated into succeeding.

There are several Women networks and initiatives allow women to share ideas and provide women leaders with support. These groups also offer women with platforms for strategizing making plans for their businesses. They have also played a great role in providing platforms for women to connect and empower each other.

Susan is a role model to many women who desire to succeed in business. She has held several senior positions and succeeded. McGalla has previously been a director of the Allegheny Conference on Community Development and a trustee of the University of Pittsburgh. Susan serves in the BOD of HFF Incorporation, a company that offers commercial real estate services and also in the Magee Womens’ Hospital Research Institute and Foundation. She holds a degree in Business and Marketing from Mount Union College.


Nabors Industries Ltd CEO, Anthony Petrello

Anthony G. Petrello, also known as Tony, is the CEO, Chairman of the Board, and President of Nabors Industries Ltd. Mr. Petrello graduated from Harvard University accepting a J.D. Degree. He also graduated from Yale University accepting a Bachelors and Masters degree in Mathematics. He began his profession in 1979 by joining Baker and Mackenzie, a law firm in New York City. Tony was known as the Managing Partner for the firm from 1986-1991. Tony Petrello joined Nabors Industries in 1991, as the role of Chief Operating Officer (CEO), and one year later became President of the company. He provides planning and direction in order to keep the company striving in a competitive environment. Petrello has compensated what some would call millions of dollars. As of 2015, he has compensated over $27,500,000, of which $1.5 million was salary and $7.7 million was bonus income.

Nabors Industries assures that things move right along in a great direction. They always are on their toes to keep everyone as happy as possible with little complaints. Mr. Lloyd Grove remembers Petrello as his “18-year-old college roommate math whiz.” Grove states he came across a “highest paid” list, and the number 1 spot seemed oh-so familiar to him. As Grove browses through different websites, he comes to the realization that the number 1 spot was indeed his college roommate, Petrello! Questioning himself, “where did I go wrong?”, he gets an email from Petrello with wise words of wisdom, “.. being smart or being lucky, lucky is better.” Anthony’s daughter, who was born at 24 weeks, was diagnosed with PVL, which could be from lack of blood or oxygen to the brain. As a result of PVL, she developed Cerebal Palsy. Petrello and his wife, Cynthia have donated more than $7 million dollars to help patients at the Texas Children’s hospital, as well as helping researchers at Dan Duncan Neurological Research Institute find answers to diagnosis with no cures.

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