The realreal is an idea made to reality and a household name in the fashion industry. Julie Wainwright who is the CEO built the company from her home, she believes in her idea and was not worried about what others would think, or whether they believed in her dream or not, the most important thing was she was ready to take up the task. The company is now located in several parts of United States and has employed over 500 people. The company has grown tremendously and currently offers shipping services to clients globally.
What makes realreal stand out?
The first and most important aspect in any business is the passion when one is passionate and works closely with people who share in their dream the outcome is wonderful; passion ensures that one does not give up even when things get tough.
Authenticity, you need to provide quality products especially when it comes to fashion, many counterfeit brands have come up, but realreal has the eye to distinguish between the real ones and the fake ones, this gives their clients the guarantee that they receive value for their money.
Realreal also has a variety of products ranging from watches, purses, accessories as well as trendy clothes, making them one of the best options to shop at in the market. Though the company provides second-hand items it has managed to attract interest and recently searching for investors who will contribute almost $100 million for new projects, this is a bold move, but the company believes it is possible. Since it’s inception seven years ago, the company has managed to raise up to $170 million.
There are several speculations as to why the company is seeking for more funding, one of the issues that came up was the company has realized the second-hand luxury market is worth much more and with the extra capital they will be able to reach even more clients.
In the online resale business, realreal is one of the leading companies, they are known for their value and have even invested in ensuring that all goods supplied are not counterfeit and this has helped profoundly in keeping them at the top. All we can do now is wait and see what happens in the next few years for realreal.