Recap This Article About lime Crime

Lime Crime is an up and coming cosmetics line that is making waves in the beauty industry for their edgy products that keep up with the latest trends. The Internet darling cosmetics brand has a following of 2.6 million people on Instagram and releases products that encourage self-expression.


The most recent makeup item to be released from Lime Crime is “Scandal,” which features plenty of pigmentation with the deep purple color shade of the lipstick. US Weekly claimed that the lip color “oozes sex appeal and solidifies #bosslady status.”


Women who want to rock a bold and dramatic look can wear “Scandal” to the office or when headed out on the town. The deep color shade makes it easy to feel confident for those who have a bit of attitude and embrace their independence.


Lime Crime CEO Doe Deere stated, “Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude. Pair it with bold black liner & get ready to stir up some controversy.”


The lipstick looks best by moisturizing the lips with lip balm 15 minutes before applying the lipstick to avoid dryness. It’s important to pat dry excessive oils that may be present with a tissue and apply Velvetines directly to lips with the use of a lip brush for even application. The lip brush will add more definition and precision to the lips to create a flawless look.


Deere wears the color shade under “Trip Diamond Crusher,” which brings out the violet undertones of the lipstick and highlights the lips to create a stunning look.


Those who want to change out their purple lip colors in each season can take advantage of similar color shades that are available through Lime Crime’s entire collection. Some of the most popular lip colors that are available through the brand include Raven, Jinx, and Fetish.


Lime Crime is based in Los Angeles, CA and creates products that don’t just cover up imperfections but also empower women to express themselves with their creativity. All of the cosmetics that are used are certified cruelty-free and vegan.

Lime Crime is a Smart and Fun Choice

When you put on makeup, you do it to make yourself feel fabulous. With Lime Crime products, you can feel even more spectacular knowing that all of the products are cruelty-free and vegan. The creator of Lime Crime, Doe Deere has a fun loving and creative personality. She brings her passion for life into her brand.


Lime Crime’s lipsticks range from the most fantastic colors to soft and subtle ones. The most interesting and unique lipsticks she has are the Diamond Crushers. These lip glosses can be used as lipstick toppers to add a vibrant blast of sparkle, or on their own as a sleek and sexy glisten. The colors are perfect for a day in the sun, or a night of dancing. These Diamond Crushers will make your personality shine through.


The makeup company doesn’t stop at lipsticks, they also have hair color, eyeshadow, and nails color. The eyeshadows include palettes that bring out the uniqueness of your eyes, with a splash of unexpected brightness. Use one of the soft colors for a subtle look, or one one of the bright ones for a pop of color. The palettes are Venus and Venus 2. Venus is a fitting name for these palettes because they are meant to channel and cherish your inner feminine side.


The hair color is just as diverse and funky as the lipsticks. Vibrant red, deep blues and unexpected dark colors are just what you’re looking for to express your individuality. Your newfound hair and lip color deserve awesome nails. Lime Crime’s pop on nails come in several chromatic colors. Deep reds, light nudes, and sunset oranges will have you staring at your hands all day.


Lime Crime is a smart choice because they are vegan and cruelty-free, but they are also a fun choice. With their variety of fun colors, you are sure to find several products that rock your world.

Fabletics A Successful Blend of Reverse Showrooming, Personalized Offerings and Celebrity

By a business model that blends removing the high fixed costs that go with traditional showrooming, implementing a highly-personalized recommendation model to its customers and the most modernized styling in fitness attire, Kate Hudson’s Fabletics is creating high customer satisfaction and brand-loyalty. And, that’s returning huge sales in the process.


Fabletics makes use of customer membership to overcome one of the major challenges in their industry, faced by their competitors – showrooming. Realizing that purchase decisions can be part of an evolving decision-making process, their model is purchase location neutral.


The company makes use of a membership model involving the filling out of a preferences survey that is used by their computer systems to provide product recommendations to their customers.


Thirty – fifty percent of the customers that walk through the doors of Fabletics’ retail outlet are already members. Furthermore, 25 percent of new customers entering the storefront become members. When a customer tries on an outfit in its brick and mortar store, it gets added to the customer’s online shopping cart for future consideration as well.


Using the website interaction data that the company collects, Fabletics has been able to increase the accuracy of their inventory requirements and make forecasts about how their customers will respond to new product lines as well as to make changes and improvements to their existing clothing offerings.


Greg Throgmartin, the Fabletics General Manager attributes the company’s sales growth to more than $250 million in the 3 years that it has been in business to the company’s membership model.


Hudson’s commitment to Fabletics is best expressed by her active involvement in the business. She was instrumental in selecting the social media strategy, reviewing budgets, sales figures and with design selection – an activity that has helped the company stay current with the latest fashion trends. The company’s top rating score from the Better Business Bureau, a highly responsive customer service department and upgraded computer equipment, ensuring that the most popular clothing items are in stock are some of Hudson’s additional contributions to the firm.


About Fabletics


Co-founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson, Fabletics makes high-quality activewear accessible to the modern woman with a busy lifestyle.


The company’s highly successful model has resulted in an average 35 percent growth in annual sales. As a company strengthened by its competition, Fabletics built its business model in response to the challenges they faced entering a market dominated by online giants including