The RealReal plans in expanding the business.

The realreal is an idea made to reality and a household name in the fashion industry. Julie Wainwright who is the CEO built the company from her home, she believes in her idea and was not worried about what others would think, or whether they believed in her dream or not, the most important thing was she was ready to take up the task. The company is now located in several parts of United States and has employed over 500 people. The company has grown tremendously and currently offers shipping services to clients globally.

What makes realreal stand out?

The first and most important aspect in any business is the passion when one is passionate and works closely with people who share in their dream the outcome is wonderful; passion ensures that one does not give up even when things get tough.

Authenticity, you need to provide quality products especially when it comes to fashion, many counterfeit brands have come up, but realreal has the eye to distinguish between the real ones and the fake ones, this gives their clients the guarantee that they receive value for their money.

Realreal also has a variety of products ranging from watches, purses, accessories as well as trendy clothes, making them one of the best options to shop at in the market. Though the company provides second-hand items it has managed to attract interest and recently searching for investors who will contribute almost $100 million for new projects, this is a bold move, but the company believes it is possible. Since it’s inception seven years ago, the company has managed to raise up to $170 million.

There are several speculations as to why the company is seeking for more funding, one of the issues that came up was the company has realized the second-hand luxury market is worth much more and with the extra capital they will be able to reach even more clients.

In the online resale business, realreal is one of the leading companies, they are known for their value and have even invested in ensuring that all goods supplied are not counterfeit and this has helped profoundly in keeping them at the top. All we can do now is wait and see what happens in the next few years for realreal.

Choosing Makeup With The Gorgeous Lime Crime Brand

If you’ve always wanted to create a unique makeup look that would stand out from all the rest, the brand known as LimeCrime has what you’re looking to buy. This brand was created over a decade ago by a woman named Doe Deere. Doe Deere made it her mission in life to offer high-pigmented colors and products that were unlike anything you’d find in your local drugstore. Not only are the products totally unique to anything you’ve found before, but they are also high-quality. This means that you have long-wearing makeup that is sure to last for hours and hours before you’re ready to take it off for the night.

The reason so many people have chosen LimeCrime products is because of its vegan and cruelty-free nature. This allows you to feel good about what you’re putting onto your skin, as opposed to worrying that you don’t know the ingredients being used in each product you’re buying. Also, there are tons of products for you to choose from. Their new Diamond Crushers Lip Topping is essential for adding shimmer and glow to your lips after applying gloss or lipstick. You will also find a range of gorgeous eye shadows, blushes and lipsticks that match your needs and color options.

There are lots of reasons for you to check out the LimeCrime store for yourself. You can visit their site and browse the dozens of products available to meet your needs. When a new product is launched, you can feel good knowing that a lot of time and science went into the item you’re looking to buy for yourself. This is the reason so many people love this amazing brand and are looking for more of their products. If you would like to learn more about either the products themselves or the creator, you can find this information out by searching social media or their official website itself. Before you know it, you’ll be the proud owner of this makeup and be using it on a daily basis so that you can feel and look your best no matter what the occasion.

Lime Crime for Generation Z

Lime Crime is taking people to the next level with a large variety of products that are designed to give them access to high quality products for their lips, face and hair. Doe Deere has become the person that has given so many people access to a wide variety of products that are designed to enhance their lives and bring color to their day.

What many have come to know Lime Crime for the is makeup that has become something up a rebel brand of lipstick. People like the obscure colors that have been put into place when it comes to lipstick from Lime Crime. This is one of the reasons that it has gained popularity, but now there is a whole new product from Lime Crime that is getting buzzed. This is the semi-permanent hair dye.

People that have heard about this are intrigued because they really want to know how it is possible for them to get access to something that will match their lipstick. That is definitely a thing that has become incredibly popular for the Generation Z that is being referenced by Doe Deere.

Peoplec rave about Lime Crime because they are essentially getting access to a brand that is completely different from anything else that is in the mainstream. This is a brand that is marketed primarily by online methods. It is rare to see any type of advertising outside of the internet for this brand, and this is what makes it the brand of the new generation. It has become the type of thing that has really made it possible for Lime Crime to thrive even if there is no advertising done through traditional methods.

The generation of today is one that makes it possible for entreprenuers like Doe Deere to establish businesses like Lime Crime without any type of television commercials.

The majority of the advertising for Lime Crime comes through social media networking. This is where people tend to tell their friends about Lime Crime through Pinterest, Twitter and Facebook. That is the way that the Buzz for Lime Crime has grown.

Lime Crime Releases 10 New Liquid Eye Shadows

A brand new line of eye shadow was recently launched by the ever trending brand, Lime Crime. Lime Crime revealed on their social media the assortment of new liquid eye shadows called “Diamond Dew” to their followers on November 7th. There are ten shades to choose from and each is drenched in lovely glitter and shimmery galactic gloss. The new Diamond Dew line was indeed inspired by Lime Crime’s very own Diamond Crushers Lip Topper. When applied to your eyelids, you will be amazed at the quality and staying power of these glorious shimmery shades. The liquid sets fast once applied and you can even use it on your cheeks to create a dramatic or whimsical look. The density of the glitter creates an other-worldly look in hues of blue, rich reds, velvety brown, golds and blushing pinks.

The Diamond Dew collection’s dropper-like container is very chic so you can easily take it with you on the go. It has a soft brush tip applicator that does its job giving you an evenly flawless look. By using just a touch of the collection’s golden Starlight and pink Pixie shade, they can be used as a highlighter in target areas around the face. Lime Crime is well known for their stance on being one hundred percent cruelty-free and vegan friendly. Their makeup line helped popularized the unconventional colors that most mainstream cosmetic companies used to shy away from in the past. The entire collection of Lime Crime’s new Diamond Dew liquid eye shadows go for roughly $170 at their online boutique.

Fabletics is the New Beautiful

Fabletics started as an online company and expanded to stores in the last two years. If you are looking at making an impression with your exercise clothing, then they might be just what you are looking for.


How the Business Model Changed Everything

Fabletics started as a subscription company that sends clothing every month to the subscribers. When you sign up, you get to choose your style and they send you clothing within that style every month. The business model is different because not a lot of people want to go out and get the clothing if they can get it sent to their home. The model changed everything because it gives people a chance to get great clothing without leaving home.


Some other great things about this business model is you can forget it once you do it. This means you will just get your items every month and it’s not a worry for you. You can change the style you are getting at anytime as well as stopping the subscription if you need a little time without the clothing of if you are leaving the home for a few days. This way you won’t miss the things you want and you have a little more control over what is going on with your subscription.


The Stores

Fabletics created a store in some of the major cities. You can get what you want in your clothing as well as some of the best quality items on the market. The nice thing about the stores are you can try on the clothing you are interested in and see if it’s going to be a good fit for you. You also can see what the colors look like in person. This can make a huge difference because color can look like one thing online and another in person. By seeing it with your own eyes, you are getting a real feel for the style and the color instead of wondering what one is going to work and look best for you.


The stores are also a good place to get something that you like and take it home with you that day. If you are not happy with it, then you can bring it back or not even get it in the first place. This is a little different from the online buying options because you don’t have to get only one outfit in a month, you can get a few depending on what you like.


There are a lot of exercise clothing on the market, but Fabletics is a great thing for those that want quality and to have something new every month. If you don’t know what you want, then it’s a great thing to try in order to see what you like. You should take your time and find the one that is going to be the best fit for you. You also may want to visit the store to feel the fabric of the clothing so you know they are quality.

Lime Crime Adding Sexy-Naughty ‘Scandal’ Lipstick Shade To Line-Up

If there’s anything clear about Lime Crime cosmetics, it’s their philosophy about life. The edgy makeup brand makes zero apologies for its crazy wild color palettes and doesn’t offer old-school products.


Lime Crime allows you to define what is beautiful in your own way, and women around the world are drawn to the concept of fun, empowering makeup.


Doe Deere is the CEO and founder of Lime Crime, and she enjoys adding new colors to the line-up. In a press release to PRnewswire, we have learned that Scandal has just hit the market. Get ready, ladies and gentlemen, because this shade is a sexy knock-out. Scandal is all about the drama and rich purple violet beauty of the perfect liquid matte lipstick.


Here’s how Doe Deere describes her new lush plum favorite, Scandal:


“Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude. Pair it with bold black liner & get ready to stir up some controversy.”


Lime Crime is famous for its incredible Velvetines lipstick line, because the shades you can choose from are bizarre, hauntingly beautiful and in formulas that last until you take them off. In other words, imagine a bullet-proof finish.


Doe Deere launched her brand in 2008, riding the wave of e-commerce. These days, Lime Crime is sitting pretty on popular social media sites, with their Instagram page now branching out at 2.7 million followers.


Doe Deere understands online brand building and interacting with her global fan base. She believes that e-commerce is a fun, quick, convenient way for women to shop. Selling makeup online isn’t the easiest business to run, but Lime Crime excels at online quality and customer service.


Lime Crime is an independent beauty company that is based out of Los Angeles. It offers cruelty-free, vegan makeup of a high-performance caliber.


To learn more about the exciting cosmetics world of Lime Crime, visit them at LimeCrime and their official Facebook page.


Lime Crime makeup lets you step boldly out of your comfort zone.

Recap This Article About lime Crime

Lime Crime is an up and coming cosmetics line that is making waves in the beauty industry for their edgy products that keep up with the latest trends. The Internet darling cosmetics brand has a following of 2.6 million people on Instagram and releases products that encourage self-expression.


The most recent makeup item to be released from Lime Crime is “Scandal,” which features plenty of pigmentation with the deep purple color shade of the lipstick. US Weekly claimed that the lip color “oozes sex appeal and solidifies #bosslady status.”


Women who want to rock a bold and dramatic look can wear “Scandal” to the office or when headed out on the town. The deep color shade makes it easy to feel confident for those who have a bit of attitude and embrace their independence.


Lime Crime CEO Doe Deere stated, “Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude. Pair it with bold black liner & get ready to stir up some controversy.”


The lipstick looks best by moisturizing the lips with lip balm 15 minutes before applying the lipstick to avoid dryness. It’s important to pat dry excessive oils that may be present with a tissue and apply Velvetines directly to lips with the use of a lip brush for even application. The lip brush will add more definition and precision to the lips to create a flawless look.


Deere wears the color shade under “Trip Diamond Crusher,” which brings out the violet undertones of the lipstick and highlights the lips to create a stunning look.


Those who want to change out their purple lip colors in each season can take advantage of similar color shades that are available through Lime Crime’s entire collection. Some of the most popular lip colors that are available through the brand include Raven, Jinx, and Fetish.


Lime Crime is based in Los Angeles, CA and creates products that don’t just cover up imperfections but also empower women to express themselves with their creativity. All of the cosmetics that are used are certified cruelty-free and vegan.

Lime Crime is a Smart and Fun Choice

When you put on makeup, you do it to make yourself feel fabulous. With Lime Crime products, you can feel even more spectacular knowing that all of the products are cruelty-free and vegan. The creator of Lime Crime, Doe Deere has a fun loving and creative personality. She brings her passion for life into her brand.


Lime Crime’s lipsticks range from the most fantastic colors to soft and subtle ones. The most interesting and unique lipsticks she has are the Diamond Crushers. These lip glosses can be used as lipstick toppers to add a vibrant blast of sparkle, or on their own as a sleek and sexy glisten. The colors are perfect for a day in the sun, or a night of dancing. These Diamond Crushers will make your personality shine through.


The makeup company doesn’t stop at lipsticks, they also have hair color, eyeshadow, and nails color. The eyeshadows include palettes that bring out the uniqueness of your eyes, with a splash of unexpected brightness. Use one of the soft colors for a subtle look, or one one of the bright ones for a pop of color. The palettes are Venus and Venus 2. Venus is a fitting name for these palettes because they are meant to channel and cherish your inner feminine side.


The hair color is just as diverse and funky as the lipsticks. Vibrant red, deep blues and unexpected dark colors are just what you’re looking for to express your individuality. Your newfound hair and lip color deserve awesome nails. Lime Crime’s pop on nails come in several chromatic colors. Deep reds, light nudes, and sunset oranges will have you staring at your hands all day.


Lime Crime is a smart choice because they are vegan and cruelty-free, but they are also a fun choice. With their variety of fun colors, you are sure to find several products that rock your world.

Fabletics A Successful Blend of Reverse Showrooming, Personalized Offerings and Celebrity

By a business model that blends removing the high fixed costs that go with traditional showrooming, implementing a highly-personalized recommendation model to its customers and the most modernized styling in fitness attire, Kate Hudson’s Fabletics is creating high customer satisfaction and brand-loyalty. And, that’s returning huge sales in the process.


Fabletics makes use of customer membership to overcome one of the major challenges in their industry, faced by their competitors – showrooming. Realizing that purchase decisions can be part of an evolving decision-making process, their model is purchase location neutral.


The company makes use of a membership model involving the filling out of a preferences survey that is used by their computer systems to provide product recommendations to their customers.


Thirty – fifty percent of the customers that walk through the doors of Fabletics’ retail outlet are already members. Furthermore, 25 percent of new customers entering the storefront become members. When a customer tries on an outfit in its brick and mortar store, it gets added to the customer’s online shopping cart for future consideration as well.


Using the website interaction data that the company collects, Fabletics has been able to increase the accuracy of their inventory requirements and make forecasts about how their customers will respond to new product lines as well as to make changes and improvements to their existing clothing offerings.


Greg Throgmartin, the Fabletics General Manager attributes the company’s sales growth to more than $250 million in the 3 years that it has been in business to the company’s membership model.


Hudson’s commitment to Fabletics is best expressed by her active involvement in the business. She was instrumental in selecting the social media strategy, reviewing budgets, sales figures and with design selection – an activity that has helped the company stay current with the latest fashion trends. The company’s top rating score from the Better Business Bureau, a highly responsive customer service department and upgraded computer equipment, ensuring that the most popular clothing items are in stock are some of Hudson’s additional contributions to the firm.


About Fabletics


Co-founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson, Fabletics makes high-quality activewear accessible to the modern woman with a busy lifestyle.


The company’s highly successful model has resulted in an average 35 percent growth in annual sales. As a company strengthened by its competition, Fabletics built its business model in response to the challenges they faced entering a market dominated by online giants including