The Colorful Doe Deere

Doe Deere founded Lime Crime, a vegan cosmetics brand in 2008. The brand is based in Los Angeles. She started the brand to meet quality and color demands that were lacking in the market. Furthermore, she wanted to use brands that were cruelty-free and vegan-friendly. The brand became successful because Deere employee her marketing skills to promote the brand. She expanded the team to include distributors and retailers.

The brand has elegant and daring colors that teach women to live fearlessly. Doe Deere has always been a fan of color, and when she got the opportunity to start Lime Crime, she had a plan. She is also the founder of a jewelry brand called Poppy Angelof. The company designs jewelry of Victorian Girls for modern women and serves many other clients. She shows young girls how to be vibrant and pursue their dreams. Her experience has enabled her to create products that show women’s beauty inside out.

Deere wants every woman to be confident and love themselves. When she was designing the brand, she did not think it would receive much attention. When she discovered family heirlooms, she got an idea to start Poppy Angelof. The company develops classy jewelry and boast of loyal clients. Since she did not know much about jewelry, she took time to study its history and design.

Deere works with a dedicated team who work around the clock to ensure customers get value for their money. Deere preferred quality over quantity and passed this mantra to employees. She was inspired by the Victorian Era and makes jewelry that can be passed to other generations. Deere started Lime Crime in her house before finding a suitable location. She started the company with her husband, Marc Dumbleton.

She had a fashion line and sold clothes on eBay. Before long, she became popular for her makeup. The makeup she used were hard to find. When customers kept asking about her makeup, she decided to create a makeup life. She wanted to create something that is environmentally friendly and safe to use. The brand continues to create interesting trends.


From Rags to Richet: Doe Deere

The makeup and cosmetics industry has been on a stable uprising boom for centuries and centuries now. With the use of kohl in the Ancient Egypt times, to the modern make up and cosmetic products of today.

One of the most popular in the internet in the category of cosmetics and makeup is Lime Crime. It’s arguably one of the top brands that are circulating on the internet. And just like any other brand, Lime Crime shared a very interesting past.

Xenia Vorotovia, or most popularly known as Doe Deere, is the owner and creator Lime Crime, one of the brands that the internet community absolutely loves. But like any other brand, all has its small beginnings.

Xenia Vorotovia originally was from the Soviet Union, here she was raised like a Jew was supposed to be raised. The pop culture and music of the United States has piqued Xena Vorotovia’s attention and slowly she became a fan and fell in love with the United State’s pop culture. And so when she was 17, she convinced her mother and younger sister to chase her dreams in New York – and there they experienced hardships on hardships. To the point where Xenia’s family were piss poor and they were just transferring from one shelter to another. This went on for months and months on end until they met a guy and a non profit company to help her family get back on their feet once more.

From then, she built herself from the ground up and now she’s her own star. She owns a million dollar worth business and now she lives in a huge two story home somewhere in LA.

Xenia Vorotovia, or Doe Deered ’s is a story of success, faith and hardwork. This was not a story of luck, this was a story of carving your path and adaptation. Xenia’s has proven herself working in America, and he has the heart of gold that brings smiles to everyone around her. She had also proven to the world that she is one of a kind and a reckon to be dealt with. She had proven that if one can dream it, one can do it! Long live the American Dream!


Makeup And Jewelry Designer Doe Deere: From Homeless Beginnings To All-American Dream

It’s been an incredible journey thus far for Russian-born native Doe Deere, and most people are unaware of the entrepreneur’s early struggles and drive to succeed.

Doe Deere, her mother and younger sister set out for the American Dream some 20 years ago, leaving small Izhevsk for the huge metropolis of bustling New York City. As immigrants, the trio had long dreamed of the many opportunities available in America and was excited to plant their feet on the ground and get running.

At the time, Doe Deere (Xenia Vorotova ) was 17, and all three eventually found themselves swallowed up by the grandness and toughness of NYC. The hardworking, petite women took all kinds of jobs to stay afloat and keep food on the table, but it was almost impossible to pay mounting bills and maintain a decent lifestyle.

Soon, the three ended up in a homeless shelter on Manhattan’s Lexington Avenue. Living in cramped quarters and standing in line for free food at a nearby church became the routine, but the women saved their money and later, stumbled on to Sanctuary for Families.

The non-profit connected the trio to better jobs and educational opportunities, and by 2000, they moved into East Harlem’s Lehman Projects on 110th Street. Again, a tough situation with rampant gang activity, but the three pursued their dreams, and life began looking up.

In 2008, Doe Deere took her creative spirit, artistic talent and entrepreneurial drive to launch beauty company Lime Crime. It was a major gamble trying to put out a brand of makeup, but Doe Deere used her street vibe, trends and love for wildly colored cosmetics to make her mark.

The e-commerce makeup line became a hit with millennials and celebrities, and Doe Deere moved the company to Los Angeles and employed 35 people.

Today, Doe Deere has branched out to another love, jewelry; she’s ready to debut her new brand PoppyAngeloff.

Doe Deere believes that immigrants also help make America great. The path to the American Dream is challenging with many twists and turns, but the rewards are worth every precious step taken.


The RealReal plans in expanding the business.

The realreal is an idea made to reality and a household name in the fashion industry. Julie Wainwright who is the CEO built the company from her home, she believes in her idea and was not worried about what others would think, or whether they believed in her dream or not, the most important thing was she was ready to take up the task. The company is now located in several parts of United States and has employed over 500 people. The company has grown tremendously and currently offers shipping services to clients globally.

What makes realreal stand out?

The first and most important aspect in any business is the passion when one is passionate and works closely with people who share in their dream the outcome is wonderful; passion ensures that one does not give up even when things get tough.

Authenticity, you need to provide quality products especially when it comes to fashion, many counterfeit brands have come up, but realreal has the eye to distinguish between the real ones and the fake ones, this gives their clients the guarantee that they receive value for their money.

Realreal also has a variety of products ranging from watches, purses, accessories as well as trendy clothes, making them one of the best options to shop at in the market. Though the company provides second-hand items it has managed to attract interest and recently searching for investors who will contribute almost $100 million for new projects, this is a bold move, but the company believes it is possible. Since it’s inception seven years ago, the company has managed to raise up to $170 million.

There are several speculations as to why the company is seeking for more funding, one of the issues that came up was the company has realized the second-hand luxury market is worth much more and with the extra capital they will be able to reach even more clients.

In the online resale business, realreal is one of the leading companies, they are known for their value and have even invested in ensuring that all goods supplied are not counterfeit and this has helped profoundly in keeping them at the top. All we can do now is wait and see what happens in the next few years for realreal.

Fabletics is the New Beautiful

Fabletics started as an online company and expanded to stores in the last two years. If you are looking at making an impression with your exercise clothing, then they might be just what you are looking for.


How the Business Model Changed Everything

Fabletics started as a subscription company that sends clothing every month to the subscribers. When you sign up, you get to choose your style and they send you clothing within that style every month. The business model is different because not a lot of people want to go out and get the clothing if they can get it sent to their home. The model changed everything because it gives people a chance to get great clothing without leaving home.


Some other great things about this business model is you can forget it once you do it. This means you will just get your items every month and it’s not a worry for you. You can change the style you are getting at anytime as well as stopping the subscription if you need a little time without the clothing of if you are leaving the home for a few days. This way you won’t miss the things you want and you have a little more control over what is going on with your subscription.


The Stores

Fabletics created a store in some of the major cities. You can get what you want in your clothing as well as some of the best quality items on the market. The nice thing about the stores are you can try on the clothing you are interested in and see if it’s going to be a good fit for you. You also can see what the colors look like in person. This can make a huge difference because color can look like one thing online and another in person. By seeing it with your own eyes, you are getting a real feel for the style and the color instead of wondering what one is going to work and look best for you.


The stores are also a good place to get something that you like and take it home with you that day. If you are not happy with it, then you can bring it back or not even get it in the first place. This is a little different from the online buying options because you don’t have to get only one outfit in a month, you can get a few depending on what you like.


There are a lot of exercise clothing on the market, but Fabletics is a great thing for those that want quality and to have something new every month. If you don’t know what you want, then it’s a great thing to try in order to see what you like. You should take your time and find the one that is going to be the best fit for you. You also may want to visit the store to feel the fabric of the clothing so you know they are quality.

Lime Crime Adding Sexy-Naughty ‘Scandal’ Lipstick Shade To Line-Up

If there’s anything clear about Lime Crime cosmetics, it’s their philosophy about life. The edgy makeup brand makes zero apologies for its crazy wild color palettes and doesn’t offer old-school products.


Lime Crime allows you to define what is beautiful in your own way, and women around the world are drawn to the concept of fun, empowering makeup.


Doe Deere is the CEO and founder of Lime Crime, and she enjoys adding new colors to the line-up. In a press release to PRnewswire, we have learned that Scandal has just hit the market. Get ready, ladies and gentlemen, because this shade is a sexy knock-out. Scandal is all about the drama and rich purple violet beauty of the perfect liquid matte lipstick.


Here’s how Doe Deere describes her new lush plum favorite, Scandal:


“Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude. Pair it with bold black liner & get ready to stir up some controversy.”


Lime Crime is famous for its incredible Velvetines lipstick line, because the shades you can choose from are bizarre, hauntingly beautiful and in formulas that last until you take them off. In other words, imagine a bullet-proof finish.


Doe Deere launched her brand in 2008, riding the wave of e-commerce. These days, Lime Crime is sitting pretty on popular social media sites, with their Instagram page now branching out at 2.7 million followers.


Doe Deere understands online brand building and interacting with her global fan base. She believes that e-commerce is a fun, quick, convenient way for women to shop. Selling makeup online isn’t the easiest business to run, but Lime Crime excels at online quality and customer service.


Lime Crime is an independent beauty company that is based out of Los Angeles. It offers cruelty-free, vegan makeup of a high-performance caliber.


To learn more about the exciting cosmetics world of Lime Crime, visit them at LimeCrime and their official Facebook page.


Lime Crime makeup lets you step boldly out of your comfort zone.

Recap This Article About lime Crime

Lime Crime is an up and coming cosmetics line that is making waves in the beauty industry for their edgy products that keep up with the latest trends. The Internet darling cosmetics brand has a following of 2.6 million people on Instagram and releases products that encourage self-expression.


The most recent makeup item to be released from Lime Crime is “Scandal,” which features plenty of pigmentation with the deep purple color shade of the lipstick. US Weekly claimed that the lip color “oozes sex appeal and solidifies #bosslady status.”


Women who want to rock a bold and dramatic look can wear “Scandal” to the office or when headed out on the town. The deep color shade makes it easy to feel confident for those who have a bit of attitude and embrace their independence.


Lime Crime CEO Doe Deere stated, “Scandal is for girls who like a touch of punk-rock edge & have that don’t-care attitude. Pair it with bold black liner & get ready to stir up some controversy.”


The lipstick looks best by moisturizing the lips with lip balm 15 minutes before applying the lipstick to avoid dryness. It’s important to pat dry excessive oils that may be present with a tissue and apply Velvetines directly to lips with the use of a lip brush for even application. The lip brush will add more definition and precision to the lips to create a flawless look.


Deere wears the color shade under “Trip Diamond Crusher,” which brings out the violet undertones of the lipstick and highlights the lips to create a stunning look.


Those who want to change out their purple lip colors in each season can take advantage of similar color shades that are available through Lime Crime’s entire collection. Some of the most popular lip colors that are available through the brand include Raven, Jinx, and Fetish.


Lime Crime is based in Los Angeles, CA and creates products that don’t just cover up imperfections but also empower women to express themselves with their creativity. All of the cosmetics that are used are certified cruelty-free and vegan.

Lime Crime is a Smart and Fun Choice

When you put on makeup, you do it to make yourself feel fabulous. With Lime Crime products, you can feel even more spectacular knowing that all of the products are cruelty-free and vegan. The creator of Lime Crime, Doe Deere has a fun loving and creative personality. She brings her passion for life into her brand.


Lime Crime’s lipsticks range from the most fantastic colors to soft and subtle ones. The most interesting and unique lipsticks she has are the Diamond Crushers. These lip glosses can be used as lipstick toppers to add a vibrant blast of sparkle, or on their own as a sleek and sexy glisten. The colors are perfect for a day in the sun, or a night of dancing. These Diamond Crushers will make your personality shine through.


The makeup company doesn’t stop at lipsticks, they also have hair color, eyeshadow, and nails color. The eyeshadows include palettes that bring out the uniqueness of your eyes, with a splash of unexpected brightness. Use one of the soft colors for a subtle look, or one one of the bright ones for a pop of color. The palettes are Venus and Venus 2. Venus is a fitting name for these palettes because they are meant to channel and cherish your inner feminine side.


The hair color is just as diverse and funky as the lipsticks. Vibrant red, deep blues and unexpected dark colors are just what you’re looking for to express your individuality. Your newfound hair and lip color deserve awesome nails. Lime Crime’s pop on nails come in several chromatic colors. Deep reds, light nudes, and sunset oranges will have you staring at your hands all day.


Lime Crime is a smart choice because they are vegan and cruelty-free, but they are also a fun choice. With their variety of fun colors, you are sure to find several products that rock your world.

Fabletics A Successful Blend of Reverse Showrooming, Personalized Offerings and Celebrity

By a business model that blends removing the high fixed costs that go with traditional showrooming, implementing a highly-personalized recommendation model to its customers and the most modernized styling in fitness attire, Kate Hudson’s Fabletics is creating high customer satisfaction and brand-loyalty. And, that’s returning huge sales in the process.


Fabletics makes use of customer membership to overcome one of the major challenges in their industry, faced by their competitors – showrooming. Realizing that purchase decisions can be part of an evolving decision-making process, their model is purchase location neutral.


The company makes use of a membership model involving the filling out of a preferences survey that is used by their computer systems to provide product recommendations to their customers.


Thirty – fifty percent of the customers that walk through the doors of Fabletics’ retail outlet are already members. Furthermore, 25 percent of new customers entering the storefront become members. When a customer tries on an outfit in its brick and mortar store, it gets added to the customer’s online shopping cart for future consideration as well.


Using the website interaction data that the company collects, Fabletics has been able to increase the accuracy of their inventory requirements and make forecasts about how their customers will respond to new product lines as well as to make changes and improvements to their existing clothing offerings.


Greg Throgmartin, the Fabletics General Manager attributes the company’s sales growth to more than $250 million in the 3 years that it has been in business to the company’s membership model.


Hudson’s commitment to Fabletics is best expressed by her active involvement in the business. She was instrumental in selecting the social media strategy, reviewing budgets, sales figures and with design selection – an activity that has helped the company stay current with the latest fashion trends. The company’s top rating score from the Better Business Bureau, a highly responsive customer service department and upgraded computer equipment, ensuring that the most popular clothing items are in stock are some of Hudson’s additional contributions to the firm.


About Fabletics


Co-founded in 2013 by Don Ressler, Adam Goldenberg and Kate Hudson, Fabletics makes high-quality activewear accessible to the modern woman with a busy lifestyle.


The company’s highly successful model has resulted in an average 35 percent growth in annual sales. As a company strengthened by its competition, Fabletics built its business model in response to the challenges they faced entering a market dominated by online giants including