The Betterworks software may be relatively young, having only been released in 2013, but it is already an important part of the human resources sector. Betterworks CEO, Doug Dennerline explains the major issues facing the HR sector include a lack of engagement for staff members, developing effective managers, and transparency in the workplace. Betterworks has the ability to address all these issues and reduce the amount of work needing to be done to develop strategies for HR professionals to innovate in the workplace.
In the 21st-century, the level of unemployment is low with the ability of workers to compete to gain roles in any setting they choose. For this reason, it is vital for HR professionals to create a dynamic corporate culture which runs far deeper than simply paying lip service to the needs of employees.
An impressive corporate culture can take many different forms and usually includes the transparent return of feedback moving both to and from HR managers to keep all individuals happy in the workplace. Workers now feel the need to be connected to the workplace through a shared search for goals which can take many different forms. Recent studies have shown around 87 percent of workers are not engaged in the business they work in meaning they are not working to their full potential. Finally, Betterworks CEO Doug Dennerline explains the need for more impressive HR managers is vital in providing the feedback and support employees need to feel engaged for the future.