Doe Deere: The Incredible Business Leader Behind Cult Favorite, Lime Crime

Doe Deere is one of the most famous people on Instagram. She has become a makeup session and is one of the most followed Instagram artists. She is known for being one of the most alternative and creative makeup artists on the scene and practices makeup as a hobby. She is the founder of Lime Crime, which is a makeup brand that Doe Deere founded. Doe Deere came to America when she was still a teenager, and wanted to work in the music industry. She started working in the music industry, performing at various venues across New York City. She used to be incredibly creative with the looks that she put together which gained a lot of reputation and attention. People started to ask her about her looks extremely often, which increased her interest in it. She soon realized that she could not get the colors that she wanted because the people making the products did not produce the bold colors that she liked. She then started making her products herself and wore then the way she liked it. Soon after, people’s focus shifted from her looks to the makeup that she uses. She realized that this was something that could be monetized, and therefore decided to start up her own business. This was when Lime Crime entered the makeup industry and started putting out the makeup that they liked.


Today, Lime Crime has vast lines of makeup products that they put out. The brand has their range of lipsticks, blushes, contour kits, eyeliners, bronzers, hair gels, hair colors and other beauty products. Every one of the lines that the company puts out is unique and one of a kind and bears a resemblance to the creativity that Doe Deere has. The brand today is trying its best not just to expand their lines of makeup, but also regarding the places that they sell it. The brand has its stores across the world and also has tied up with several large chain brands to sell their products on their shelves. The brand also sells their products through their online store, which is one of the best places to buy Lime Crime Products.


Most recently, Doe Deere came out with her Pocket Candy line of makeup kits and blushes. The product exterior bared resemblance to the 90s pocket candy and aimed to bring out more of this kind of lines in the future. All of the products in this line resemble 90s products that are not available anymore. The Unicorn hairline is one of the other lines that was recently released and was one of the newest in the Hair Care category (

. The colors that the brand puts out are some of the rarest, and not available easily through other brands. This has gained a lot of attention since the brand has put out a product that is not readily available, thereby filling the void in the market.


Lime Crime has extremely high standards for the makeup that they put out. All of the products are vegan and are not tested on animals.



Susan McGalla and Her Attention to Marketing Detail

There are some women in the business world that just stand out more than others. In my opinion Susan McGalla is definitely one of those women. She currently works as a consultant for the Pittsburgh Steelers. In her role here she has a creative development position where she is in charge of business strategies. I believe that this is a role that suits her well because she has an extensive marketing background. One of the biggest things that she has done so far is redevelop the clothing line, and I think that this plays a large part in the way that fans support this football team.   Learn more about McGalla here.

Is evident that her creativity has been a very instrumental part in the success she has had in the corporate world.  Susan McGalla has a marketing degree, and she has a wealth of experience that is linked to years of strategic marketing for companies like Wet Seal and American Eagle. This is where she has developed her skills in helping companies build a huge fan base.

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Not all women are cut out for the type of work with that Susan has done, but I certainly believe that there are a lot of women that have a unique perspective to bring to the business world. Fellow business leaders like Kate Hudson of Fabletics have been able to really get a lot of interesting takes on fashion in the clothing industry.

I believe that Susan McGalla is someone that has this type of energy that demands attention.


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