Makeup And Jewelry Designer Doe Deere: From Homeless Beginnings To All-American Dream

It’s been an incredible journey thus far for Russian-born native Doe Deere, and most people are unaware of the entrepreneur’s early struggles and drive to succeed.

Doe Deere, her mother and younger sister set out for the American Dream some 20 years ago, leaving small Izhevsk for the huge metropolis of bustling New York City. As immigrants, the trio had long dreamed of the many opportunities available in America and was excited to plant their feet on the ground and get running.

At the time, Doe Deere (Xenia Vorotova ) was 17, and all three eventually found themselves swallowed up by the grandness and toughness of NYC. The hardworking, petite women took all kinds of jobs to stay afloat and keep food on the table, but it was almost impossible to pay mounting bills and maintain a decent lifestyle.

Soon, the three ended up in a homeless shelter on Manhattan’s Lexington Avenue. Living in cramped quarters and standing in line for free food at a nearby church became the routine, but the women saved their money and later, stumbled on to Sanctuary for Families.

The non-profit connected the trio to better jobs and educational opportunities, and by 2000, they moved into East Harlem’s Lehman Projects on 110th Street. Again, a tough situation with rampant gang activity, but the three pursued their dreams, and life began looking up.

In 2008, Doe Deere took her creative spirit, artistic talent and entrepreneurial drive to launch beauty company Lime Crime. It was a major gamble trying to put out a brand of makeup, but Doe Deere used her street vibe, trends and love for wildly colored cosmetics to make her mark.

The e-commerce makeup line became a hit with millennials and celebrities, and Doe Deere moved the company to Los Angeles and employed 35 people.

Today, Doe Deere has branched out to another love, jewelry; she’s ready to debut her new brand PoppyAngeloff.

Doe Deere believes that immigrants also help make America great. The path to the American Dream is challenging with many twists and turns, but the rewards are worth every precious step taken.

 

https://www.reddit.com/r/BeautyGuruChatter/comments/8aiwi5/doe_deere_is_expecting_her_first_child_a_girl/

 

Lime Crime Founder Doe Deere Gives Advice to Young Entrepreneurs

When Doe Deere founded Lime Crime she was following her own personal path to creating a top quality line of cosmetics that features the bright shades she personally loves. She admits she never thought there were so many women out there who were looking for the exact same styles of makeup.

When asked what makeup means to her, Doe Deere says that it gives her the freedom to be herself. She hopes that other women will also see her bright colors and feel they are free to express themselves. Doe Deere is nothing if not a fan of outward expression of her inner self. She appears in bright shades of hair and makeup that accent her doll-like features. She is known by Lime Crime fans as the “Queen of the Unicorns.” Lime Crime users call themselves Unicorns. They are bright, dazzling creatures that stand out boldly in a sea of horses.

When it comes to her advice for the next generation of female entrepreneurs, she encourages them to simply, “go where you love.” This simple, eloquent advice is a perfect pairing with the company’s vision to empower women to simply be their true selves and to strike out boldly in every manner. Whether that may be something as small as sporting a bright purple lipstick or as large as striking out and starting their own companies.

Lime Crime’s tagline is “Rebellion in Color,” which suits the company’s founder perfectly. When she founded Lime Crime, the mission was to revolutionize makeup and how it makes you feel. The company has been extremely apt to social media and currently features a prominent panel on its website using user-submitted images of them rocking Lime Crime looks.

Lime Crime is also completely Vegan friendly and has been certified as cruelty free by both Leaping Bunny and PETA. The company prides itself on only using the finest ingredients. They also are known for rolling out very specific collections. Learn more:

http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

They recently launched an adorable line of eyeshadow pallattes called Pocket Candy Pallettes. These clever, brightly colored plastic pallattes come in a shell that looks exactly like the ’90s rave toy Polly Pockets. This is a great example of how Lime Crime isn’t afraid to break the mold and stand out in a crowd. Of course, every ’90s child will be scooping these up as fast as they can.

Overall, Doe Deere’s message is to be true to yourself and never be afraid to stand out!

Doe Deere: The Incredible Business Leader Behind Cult Favorite, Lime Crime

Doe Deere is one of the most famous people on Instagram. She has become a makeup session and is one of the most followed Instagram artists. She is known for being one of the most alternative and creative makeup artists on the scene and practices makeup as a hobby. She is the founder of Lime Crime, which is a makeup brand that Doe Deere founded. Doe Deere came to America when she was still a teenager, and wanted to work in the music industry. She started working in the music industry, performing at various venues across New York City. She used to be incredibly creative with the looks that she put together which gained a lot of reputation and attention. People started to ask her about her looks extremely often, which increased her interest in it. She soon realized that she could not get the colors that she wanted because the people making the products did not produce the bold colors that she liked. She then started making her products herself and wore then the way she liked it. Soon after, people’s focus shifted from her looks to the makeup that she uses. She realized that this was something that could be monetized, and therefore decided to start up her own business. This was when Lime Crime entered the makeup industry and started putting out the makeup that they liked.

 

Today, Lime Crime has vast lines of makeup products that they put out. The brand has their range of lipsticks, blushes, contour kits, eyeliners, bronzers, hair gels, hair colors and other beauty products. Every one of the lines that the company puts out is unique and one of a kind and bears a resemblance to the creativity that Doe Deere has. The brand today is trying its best not just to expand their lines of makeup, but also regarding the places that they sell it. The brand has its stores across the world and also has tied up with several large chain brands to sell their products on their shelves. The brand also sells their products through their online store, which is one of the best places to buy Lime Crime Products.

 

Most recently, Doe Deere came out with her Pocket Candy line of makeup kits and blushes. The product exterior bared resemblance to the 90s pocket candy and aimed to bring out more of this kind of lines in the future. All of the products in this line resemble 90s products that are not available anymore. The Unicorn hairline is one of the other lines that was recently released and was one of the newest in the Hair Care category (https://www.facebook.com/doedeereofficial)

. The colors that the brand puts out are some of the rarest, and not available easily through other brands. This has gained a lot of attention since the brand has put out a product that is not readily available, thereby filling the void in the market.

 

Lime Crime has extremely high standards for the makeup that they put out. All of the products are vegan and are not tested on animals.

 

 

Susan McGalla and Her Attention to Marketing Detail

There are some women in the business world that just stand out more than others. In my opinion Susan McGalla is definitely one of those women. She currently works as a consultant for the Pittsburgh Steelers. In her role here she has a creative development position where she is in charge of business strategies. I believe that this is a role that suits her well because she has an extensive marketing background. One of the biggest things that she has done so far is redevelop the clothing line, and I think that this plays a large part in the way that fans support this football team.   Learn more about McGalla here.

Is evident that her creativity has been a very instrumental part in the success she has had in the corporate world.  Susan McGalla has a marketing degree, and she has a wealth of experience that is linked to years of strategic marketing for companies like Wet Seal and American Eagle. This is where she has developed her skills in helping companies build a huge fan base.

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Not all women are cut out for the type of work with that Susan has done, but I certainly believe that there are a lot of women that have a unique perspective to bring to the business world. Fellow business leaders like Kate Hudson of Fabletics have been able to really get a lot of interesting takes on fashion in the clothing industry.

I believe that Susan McGalla is someone that has this type of energy that demands attention.

 

Follow McGalla on  https://twitter.com/susanmcgalla