Maybe you’ve noticed that more people are looking for all-natural products, or maybe you have even become one of these people. While there are still several products, especially in the hair care and beauty industry, that contain often harsh chemicals, certain companies have been working to create all-natural products. Dan Bethelmy-Rada and his team at Matrix/Biolage have created R.A.W. as a new authentic, all-natural and sustainable option for hair care.
R.A.W. is a new hair care line from Biolage that focuses on fair-trade, natural ingredients, and sustainability. Such a combination is not often found in name-brand hair care products. In addition to ensuring the highest quality products, R.A.W. also finds education of sustainability important. For example, they have taught stylists in salons across the US how to reduce water and power usage. In addition to teaching people in person, R.A.W. utilizes their online presence through Instagram and Youtube to promote sustainability.
Dan Bethemyl-Rada has ensured that R.A.W. includes their sustainability and all-natural brand in their formulations, production, and packaging. This included investments in a series of tests for their products to ensure the highest quality. Dan became the youngest general manager for L’Oreal and is therefore more than equipped currently as the President of Matrix/Biolage to create amazing products including the R.A.W. line.
The formulation of R.A.W. products is primarily a short list of all-natural and effective ingredients. These ingredients are often from plants and minerals, or even from honey and fungi. Importantly, they avoid sulfates, parabens, and silicones in the formula due to their reputation of being harsher than necessary. In addition, they have ensured that all of their sourcing is fair-trade and completely traceable. Furthermore, their packaging is made out of completely recycled material and most of the products are over 98% biodegradable. These high standards will provide a great option for those looking to reduce their plastic waste and use more natural products.
While R.A.W. has had a majority of positive reviews in the US, they are soon planning to launch in the UK. This will begin the global production of R.A.W. from Matrix/Biolage to see if people around the world are ready to live a more raw, natural, lifestyle.