Fabletics is the New Beautiful

Fabletics started as an online company and expanded to stores in the last two years. If you are looking at making an impression with your exercise clothing, then they might be just what you are looking for.


How the Business Model Changed Everything

Fabletics started as a subscription company that sends clothing every month to the subscribers. When you sign up, you get to choose your style and they send you clothing within that style every month. The business model is different because not a lot of people want to go out and get the clothing if they can get it sent to their home. The model changed everything because it gives people a chance to get great clothing without leaving home.


Some other great things about this business model is you can forget it once you do it. This means you will just get your items every month and it’s not a worry for you. You can change the style you are getting at anytime as well as stopping the subscription if you need a little time without the clothing of if you are leaving the home for a few days. This way you won’t miss the things you want and you have a little more control over what is going on with your subscription.


The Stores

Fabletics created a store in some of the major cities. You can get what you want in your clothing as well as some of the best quality items on the market. The nice thing about the stores are you can try on the clothing you are interested in and see if it’s going to be a good fit for you. You also can see what the colors look like in person. This can make a huge difference because color can look like one thing online and another in person. By seeing it with your own eyes, you are getting a real feel for the style and the color instead of wondering what one is going to work and look best for you.


The stores are also a good place to get something that you like and take it home with you that day. If you are not happy with it, then you can bring it back or not even get it in the first place. This is a little different from the online buying options because you don’t have to get only one outfit in a month, you can get a few depending on what you like.


There are a lot of exercise clothing on the market, but Fabletics is a great thing for those that want quality and to have something new every month. If you don’t know what you want, then it’s a great thing to try in order to see what you like. You should take your time and find the one that is going to be the best fit for you. You also may want to visit the store to feel the fabric of the clothing so you know they are quality.

Leave a Reply