JD.com Pioneers AR Capabilites

It looks like augmented reality will be JD.com’s next technological triumph. The company that is a global leader in commercial drone application has been using AR for some time now. The technology has revolutionized the virtual shopping experience and represents another glimpse at a future JD is not afraid to invest in. In fact, JD.com has expanded its AR-services to literature with a new AR-storybook geared to teach children how to avoid strangers.

So what exactly is augmented reality? Augmented reality is a form of virtual reality that projects its existence over what is already there instead of removing it. It uses computer generated images to enhance a person’s perception so that what they see is not there, but they can reach out and touch it. AR is a new technology whose full effects have yet to be seen. However, despite being the new kid on the block it has already been commercialized by Jingdong. JD.com has been at the forefront of new technologies for years now and definitely shows no signs of stopping any time soon.

Before creating an AR storybook, JD.com used the technology to spruce up online retail. Using AR-tech JD.com customers can try on new clothes and even put on make-up using AR. The AR fitting room and AR Styling Station allow customers to virtually try on their wares before buying them. The new AR storybook allows readers to live the story and maps its program over a physical book. The book is a German children’s book called, “I’m Not Going with Everyone!” The book has been used by many Chinese parents and teaches kids what to do if a stranger approaches them. JD’s use of the book is also a focus on the epidemic of missing kids sweeping the nation. The AR-book is available free with purchase of the physical book itself. It can be downloaded from the app store.

About JD.com

JD.com was founded in 1998. The company was founded by Richard Liu Qiangdong. Initially, JD.com began as a physical storefront selling optics. It is now a billion-dollar enterprise stretching across Europe and Asia. JD.com went online in 2004. Besides being a retail giant JD.com is also known for its investment in technology. It is at the forefront of AI and drone technologies and uses robotics in its factories and delivery measures.

About Jingdong: ieeexplore.ieee.org/document/6305161/metrics#metrics


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