When Doe Deere founded Lime Crime she was following her own personal path to creating a top quality line of cosmetics that features the bright shades she personally loves. She admits she never thought there were so many women out there who were looking for the exact same styles of makeup.
When asked what makeup means to her, Doe Deere says that it gives her the freedom to be herself. She hopes that other women will also see her bright colors and feel they are free to express themselves. Doe Deere is nothing if not a fan of outward expression of her inner self. She appears in bright shades of hair and makeup that accent her doll-like features. She is known by Lime Crime fans as the “Queen of the Unicorns.” Lime Crime users call themselves Unicorns. They are bright, dazzling creatures that stand out boldly in a sea of horses.
When it comes to her advice for the next generation of female entrepreneurs, she encourages them to simply, “go where you love.” This simple, eloquent advice is a perfect pairing with the company’s vision to empower women to simply be their true selves and to strike out boldly in every manner. Whether that may be something as small as sporting a bright purple lipstick or as large as striking out and starting their own companies.
Lime Crime’s tagline is “Rebellion in Color,” which suits the company’s founder perfectly. When she founded Lime Crime, the mission was to revolutionize makeup and how it makes you feel. The company has been extremely apt to social media and currently features a prominent panel on its website using user-submitted images of them rocking Lime Crime looks.
Lime Crime is also completely Vegan friendly and has been certified as cruelty free by both Leaping Bunny and PETA. The company prides itself on only using the finest ingredients. They also are known for rolling out very specific collections. Learn more:
They recently launched an adorable line of eyeshadow pallattes called Pocket Candy Pallettes. These clever, brightly colored plastic pallattes come in a shell that looks exactly like the ’90s rave toy Polly Pockets. This is a great example of how Lime Crime isn’t afraid to break the mold and stand out in a crowd. Of course, every ’90s child will be scooping these up as fast as they can.
Overall, Doe Deere’s message is to be true to yourself and never be afraid to stand out!