Doe Deere is known as the founder of the jewelry line Poppy Angeloff, which aims to bring back Victorian-style jewelry in the modern world. Originally from Izhevsk, Russia, Deere has been a big fan of the USA and its culture and aspired to live in the country when she was young. 20 years ago, that dream came true when she and her family decided to migrate n the country. Although they faced a lot of hardships, this helped Deere get the determination that she has today.
Together with her mother and sister, Doe Deere arrived in New York. Although her mother was an accountant in the US, school documents from Russia were taking too long to arrive, and because of that, no one would employ her mother. To survive each day, her mother cleaned other people’s appartments while Deere tried to helped through walking dogs and watching the neighbor’s cats. With how the things were turning back then, Deere thought that they need to go back home. Things were so bad that they even experienced having only $7.56 in their pockets.
One of the ways they survived is by checking into a homeless shelter in Lexington Avenue where they need to live in a single room with a single bed and no kitchen. They have to line up for free food from the local church every Thursday for six months. This is the time when Doe Deere will start putting her fashion ideas into paper.
Deere and her family stayed living in a tight budget for a while until they were introduced to a non-profit organization called Sanctuary for Families. They met Dorchen Leidtholdt who helped her mother find a job, her sister to get a scholarship and given Deere a scholarship in Fashion Institute of Technology. Because of this help, they were able to move from the homeless shelter to Lehman Projects. In 2008, Deere founded Lime Crime and was able to employ 35 people in Los Angeles.
After her success, Doe Deere aims to inspire more women to chase their dreams. She also stated that her hardships in life made her stronger and be who she is today. After her success she is truly living her “American Dream.”