JD.com has provided a leading online retail service since 2004 and has been invested in using the latest technology to deliver products to the Chinese market. Chinese customers have been able to connect to the modern marketplace and have products delivered by AI technology in ways that have revolutioned customer service.
Today in China, the younger, middle-class and upper-class consumers are more health conscious and focused on how nutrition contributes to health benefits. In answer to this need JD.com has partnered with Zespri and Rockit Global Limited and is importing kiwi fruit and apples from New Zealand. JD.com is in a perfect position to deliver these fresh fruit products to its Chinese customers through its advanced technology that delivers products quickly and in the best condition. Same-day or next-day delivery means that customers get fruit as though they lived close to its source. Today the import of fresh fruits has gone up from 20% in 2016 to 65% this year.
New Zealand’s number one fruit export is Kiwifruit, and China is the biggest customer. Zespri has been able to take full advantage of JD.com’s world-class ability to reach customers, and the company also sells its fruit on JD.com’s offline grocery store. Rockit Global Limited has also launched a store for its Rockit apples, fruits that are also now offered offline. Jingdong’s partnership with these companies has benefitted all concerned and ultimately China’s fruit lovers.
In order to ensure that products arrive in the best condition, JD.com has worked on fruit packaging to ensure freshness. The use of drones and blockchain technology also contributes to the time it takes for the fruit to arrive to its customers. Because JD.com has total control over the supply chain of products, customers have come to trust Jingdong’s criteria of merchant approval and control of products, insuring that only the highest level of fruit quality is offered to customers.
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