Doe Deere founded Lime Crime, a vegan cosmetics brand in 2008. The brand is based in Los Angeles. She started the brand to meet quality and color demands that were lacking in the market. Furthermore, she wanted to use brands that were cruelty-free and vegan-friendly. The brand became successful because Deere employee her marketing skills to promote the brand. She expanded the team to include distributors and retailers.
The brand has elegant and daring colors that teach women to live fearlessly. Doe Deere has always been a fan of color, and when she got the opportunity to start Lime Crime, she had a plan. She is also the founder of a jewelry brand called Poppy Angelof. The company designs jewelry of Victorian Girls for modern women and serves many other clients. She shows young girls how to be vibrant and pursue their dreams. Her experience has enabled her to create products that show women’s beauty inside out.
Deere wants every woman to be confident and love themselves. When she was designing the brand, she did not think it would receive much attention. When she discovered family heirlooms, she got an idea to start Poppy Angelof. The company develops classy jewelry and boast of loyal clients. Since she did not know much about jewelry, she took time to study its history and design.
Deere works with a dedicated team who work around the clock to ensure customers get value for their money. Deere preferred quality over quantity and passed this mantra to employees. She was inspired by the Victorian Era and makes jewelry that can be passed to other generations. Deere started Lime Crime in her house before finding a suitable location. She started the company with her husband, Marc Dumbleton.
She had a fashion line and sold clothes on eBay. Before long, she became popular for her makeup. The makeup she used were hard to find. When customers kept asking about her makeup, she decided to create a makeup life. She wanted to create something that is environmentally friendly and safe to use. The brand continues to create interesting trends.