A firm named as Unroll.me for years has used the basis of “free” but not the beneficial ‘email management’ services is planning to stop serving users using their services in Europe. They provided services in order to fetch emails of different people for their purpose of data-mining the contents for achieving competitive intelligence. From 25th May and onwards, they’re planning for enforcement of a new data protection policy lying under GDPR.
The company stated in a section on their website that they will no longer support the EU users as of 23rd of May while confirming about the visitors who either live in EU or not.
Unroll.me on its website will pop up a screen where after clicking on ‘Yes’, will bring up another info screen which will give an alert message of ‘Last month in EU’ to give acknowledgement to its EU users that this site will be unable to reach and unable to meet the terms and conditions of all the GDPR requirements. By May 24th, all of the EU user accounts will be removed.
Unroll.me held by Slice technologies, also proclaims on their own website about how their parent company takes away the personal information from user’s inbox; including commercial and transactional emails for tracking and analyzing customer trends and for building random market research. They have also been criticized for not being obvious about how they sell the private information of people.
So, it won’t be hard for us to guess our answer why Unroll.me planned to drop their services in EU, as we now already know about the privacy of data issue and GDPR requirements.